About Us

Founded in 1888, Entenmann-Rovin Co. has been in continuous production for nearly 140 years. Once a fine jewelry maker, we shifted our focus over a century ago to crafting badges, medals, and other uniform accessories. Still proudly based in Los Angeles County, California, we remain committed to producing exceptional symbols of honor, service, and dedication for public safety professionals nationwide.

Customer-Centered Service & Industry-Leading Turnaround

At Entenmann-Rovin Co., we treat our customers as valued partners, providing personalized attention and exceptional support at every step. Unlike companies that rely on third-party dealers, we assign each customer a dedicated Account Manager—a direct point of contact to assist with order placement, customization, and satisfaction.

In addition to our personalized service, we offer an industry-leading 30- to 35-business-day turnaround, reinforcing our commitment to efficiency and customer-first service.

Innovation has been a hallmark of our company since the early days. In 1939, founder Carl Entenmann pioneered two badge alloys—Carltone (gold-colored) and Platiloy (silver-colored)—designed to replicate the richness of solid gold and platinum without the drawbacks of surface plating, which can fade or chip over time.

Precision Manufacturing & Sustainability

We’ve modernized our production with advanced machinery and streamlined workflows that enhance consistency and allow us to offer an industry-leading turnaround time of 30-35 business days. At the same time, we’ve cut our toxic waste output nearly 50%—part of our commitment to sustainable, responsible U.S. manufacturing.

As a small, family-owned business, we believe our employees are the heart of our success. We foster a positive, respectful work environment where they can thrive—something reflected in our team’s longevity. Many of our employees have been with us for over a decade, and some for more than 20 years, a testament to our commitment to a supportive and rewarding workplace.

That same dedication extends to our customers, who are more than just purchasers—they are part of our family. We take pride in delivering exceptional service and unmatched customer satisfaction, ensuring every interaction reflects our core values: care, integrity, and excellence.